Thursday, May 21, 2009

OFF THE RACK: MORE ABOUT THE DESIGNER


What's it all about: Local Australian Label ‘Joanie Loves ChaChi’ is renowned for its intricate feminine detailing, quirky aesthetic, and timeless styling.

Merging a background infused with experience from within major fashion corporations, and a sensibility born of her success with nationally stocked label ‘Kato’, designer Jodi Griffiths decided to focus on creating a label to cater to the local Sydney markets.

Each range is hand embroidered and beaded in India and all the prints used by Joanie Loves ChaChi are exclusively designed by Jodi, and produced and manufactured either in Sydney, or India.

The collections are an exciting blend of intricate detailing, classic femininity featuring lots of ombre dyes mixed with printed floaty dresses and embroidered styles with floaty 70’s sleeves.

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